How to Dominate Google Without Ads Insights from David Kaminsky

Tired of chasing leads and burning cash on ads that don’t convert? In this episode of the Construction Champions Podcast, David Kaminsky delivers a tactical masterclass on dominating Google search and Google Maps without spending a dime on paid ads.

This isn’t theory, it’s the exact SEO blueprint bringing David’s companies over 100 inbound calls a day.

1. Optimize Your Google Business Profile (GBP)

The Problem:

Most contractors claim their listing but don’t use it to its full potential.

The Solution:

Fill out every section of your profile
Add high-quality photos with geo-tags
Post regular updates and promotions
Respond to reviews with keywords included

Key Takeaway: Your Google Business Profile is your digital storefront. Keep it active and optimized.

2. Rank Higher in Google Maps

The Problem:

Getting in the top 3 (the map pack) feels random unless you know what Google looks for.

The Solution:

Use a local phone number and address in your listing
Get reviews with keywords and service areas
Build local citations (mentions of your business across trusted directories)
Add geo-tagged service area photos to posts and updates

Key Takeaway: Google Maps rankings depend on proximity, relevance, and reputation. Optimize all three.

3. Create SEO-Friendly Blog Content

The Problem:

Most construction companies don’t have a content strategy—or worse, publish generic content that doesn’t rank.

The Solution:

Write blog posts with specific service + location keywords
Answer common client questions in each post
Include internal links to your services and contact page

Key Takeaway: Every blog post is a new way for Google to index your site and send traffic your way.

4. Build Local Backlinks and Directory Listings

The Problem:

Without backlinks, Google doesn’t see your site as trustworthy.

The Solution:

Get listed in local and industry directories like Angi, Houzz, Yelp, and Chamber of Commerce sites
Sponsor local events or charities and ask for a link
Reach out to complementary service providers for link swaps (e.g., landscapers, designers)

Key Takeaway: The more trusted sites that link to yours, the higher you rank.

Final Thoughts: Get Found Without Paying for Ads

Local SEO is one of the most cost-effective strategies for construction businesses. If you take the time to optimize your Google presence, write relevant content, and build your online reputation, you’ll generate leads consistently without ad spend.

Don’t miss this game-changing episode →