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  • Writer's pictureConstruction Champions Podcast

Unlocking the Power of Video Marketing for Construction Companies

Embracing the Video Revolution in the Construction Industry

In today's digital landscape, video has become a powerful tool for construction companies to connect with their target audience and stand out from the competition. As the construction industry grapples with the need to adapt to changing consumer behavior,

embracing video marketing can be a game-changer.

Standing Out Through Video in construction! Construction Champions Podcast 3-33 Brian Meek Image

The Importance of Storytelling in Construction

Brian Meek, a digital marketing expert with extensive experience in the home services and contracting industries, emphasizes the significance of storytelling in construction. He explains that in an industry where "everybody does quality work," the key to differentiation lies in authentically conveying your company's unique story, values, and personality.

"People relate to stories. That's why we binge-watch TV shows. That's why we sit down and watch Netflix for 8 hours a day. People still go to the movies. And it's because they're invested in the story."

Leveraging Video to Build Trust and Transparency

By showcasing the human side of your construction business through video, you can build trust and transparency with potential clients. Brian suggests that construction companies should focus on creating a variety of video content, including:

  • Brand Story Videos: Showcase your company's origins, values, and the people behind the business.

  • Testimonial Videos: Provide social proof and highlight the positive experiences of your past clients.

  • Portfolio Videos: Showcase the high-quality work you've completed, but also provide context and insights into the process.

Embracing the Authenticity of Video

One of the key challenges construction companies face is the fear of being on camera. Brian emphasizes the importance of embracing the authenticity of video, even if it means "sucking" at first. He encourages construction professionals to get comfortable with the process and find the right individuals within their team who are willing to be the face of the company.

"You have to be okay sucking. You have to be okay not being good. You have to be okay making mistakes. And the ahs and the ums and all of that stuff. You have to be okay with it."

Staying Ahead of the Curve

Brian cautions that construction companies need to stay ahead of the curve when it comes to video marketing trends. He advises against simply mimicking what others are doing, as the industry landscape is constantly evolving.

"The companies that are jumping into video, and doing talking head videos and doing all the things that we talk about, they're 6 months to a year behind because they're seeing what everybody's doing today. And by the time they get on board with what's happening today, it's that the algorithm, the industry, everything's changed."

By partnering with a video marketing expert who can anticipate and adapt to these changes, construction companies can position themselves for long-term success in the digital age.

Conclusion: Embracing the Video Revolution

In the fast-paced world of digital marketing, construction companies can no longer afford to ignore the power of video. By embracing storytelling, building trust through authenticity, and staying ahead of the curve, construction companies can differentiate themselves, attract new clients, and position themselves as industry leaders. The time to invest in video marketing is now.

Watch today!

Unlocking the Power of Video Marketing for Construction Companies


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