Unlocking the Secrets of Construction Champions

Defining a Construction Champion

According to Even Hoffman, a construction champion embodies strong values, integrity, humility, and an abundance mindset. He draws inspiration from the example of Michael Jordan, who displayed humility despite being the best player on the team. Evan believes that true humility is not about letting others take the lead, but rather knowing your strengths and being willing to take responsibility.

Integrity, in Evan's view, is about doing what you say you will do and following through. An abundance mindset, on the other hand, is about recognizing that there is enough business for everyone in the industry. This mindset allows construction champions to share their best practices and help others succeed, knowing that the 5% who implement the advice will find success anyway.

Overcoming the Challenges of Transitioning to Business Ownership

Evan acknowledges that many construction business owners struggle to implement these values into their businesses, even though they may embody them personally. He attributes this to the overwhelming number of responsibilities that come with running a construction business.

Transitioning from being a technician or tradesman to a business owner requires a completely different skill set. Construction business owners must now handle tasks such as leading people, managing finances, and running marketing campaigns - all while still being responsible for the day-to-day operations.

Evan emphasizes the importance of delegating efficiently and learning from mistakes quickly. He suggests that the most successful construction business owners are those who can identify their strengths and hire people to handle the areas where they are not as strong.

Vetting Marketing Partners: Key Considerations

When it comes to hiring a marketing partner, Evan advises construction business owners to be cautious. He has seen too many instances where business owners have lost control of their online presence, with their domain, social media accounts, and other assets being owned by the marketing company.

Evan recommends that construction business owners ensure they maintain ownership of all their online assets, including their website, Google Business Profile, and social media accounts. This prevents any potential issues if the relationship with the marketing company sours.

Additionally, Evan emphasizes the importance of working with a marketing company that specializes in the construction industry and understands the unique challenges and processes involved. A marketing partner that has experience working with construction businesses is more likely to provide effective and tailored solutions.

Focusing on the Right Metrics and Processes

Evan cautions against the common misconception that simply increasing the number of leads is the key to business growth. Instead, he suggests that construction business owners should focus on making incremental improvements throughout their sales and customer service processes.

By identifying and addressing the "leaks" in their sales funnel, construction businesses can achieve exponential growth without necessarily increasing their lead volume. Evan recommends that business owners work closely with their marketing partners to understand their sales process, identify areas for improvement, and implement systems to optimize their operations.

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Conclusion

In the construction industry, being a "champion" is not just about technical skills or revenue growth. It's about embodying core values, delegating effectively, and partnering with the right marketing experts who understand the unique challenges of the construction business.

By following Evan's advice and focusing on integrity, humility, and an abundance mindset, construction business owners can build sustainable, profitable, and fulfilling enterprises that serve both their customers and their communities.

Unlocking the Secrets of Construction Champions