In a recent episode of the Construction Champions podcast, host Ron Nussbaum sat down with Rick Storlie, founder of Builder Lead Converter, to discuss what truly makes a construction champion in today's competitive business landscape.
The Journey of a Construction Professional
From Laborer to Business Expert
Rick Storley's journey is a testament to growth and adaptation:
Started as a job site laborer in the late 80s
Graduated with a real estate degree
Worked in various roles from on-site sales to general management
Founded Builder Lead Converter in 2020
What Makes a Construction Champion?
Beyond Sticks and Bricks
Rick emphasizes that true success goes far beyond basic construction skills:
Key Principles:
Become a big fish in a small pond
Understand your target market
Create unique value proposition
Develop a niche expertise
The Value Equation
Rick introduces a critical concept: Value = Price Performance / Quality Perception
Important Insight: 87% of consumers make purchase decisions based on perceived value, not price.
Scaling Your Construction Business
Breaking Through Growth Barriers
Typical growth challenges include:
Wearing multiple hats
Insufficient processes
Limited client acquisition strategies
Strategic Recommendations
Develop consistent client acquisition processes
Learn to say no to wrong projects
Focus on profitability and efficiency
Create referral networks
Technology and Business Growth
Leveraging Modern Tools
Rick highlights the importance of:
Sales management software
Client relationship management (CRM) systems
Integrated business platforms
Personal Business Philosophy
Finding Your Sweet Spot
The ultimate goal is not just growth, but creating a business that:
Allows you to do what you love
Provides financial stability
Gives you time with family
Allows personal fulfillment
Links
Rick
Get more leads, Set more estimates, and Close more jobs https://www.build12.com/constructionchampions?am_id=ron625
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Building Home Profiles
Get Your Own Branded Software
Join our community
Our Website
Association of Professional Builders Annual Report
Conclusion
Success in construction is about more than technical skills—it's about strategic thinking, understanding your market, and creating unique value for your clients.
Pro Tip: Read "Traction" by Gino Wickman to transform your business approach.
Watch the interview today!
Keywords: client acquisition, construction sales, Rick Storlie, Ron Nussbaum, Construction Champions Podcast, lead generation, client conversion, sales process, construction business growth, client retention
Unlocking Business Success with Rick Storlie
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