Many builders believe that word-of-mouth referrals are enough to sustain their business—until the market shifts, leads dry up, and competition intensifies. In a recent episode of the Construction Champions Podcast, Will Blunt, Head of Marketing at the Association of Professional Builders (APB), revealed why builders who invest in consistent marketing strategies attract better clients, secure higher margins, and ensure long-term business success.
Why Marketing is Essential for Builders
1. Marketing Isn't a Switch—You Can’t Turn It On and Off
Many builders treat marketing as a last-minute effort when business slows down, but effective marketing requires consistency. Waiting until you need leads to start marketing puts your business in a vulnerable position. The most successful builders market year-round to keep their pipeline full, even in slow seasons.
✅ A steady marketing strategy builds brand recognition and keeps you top-of-mind.
✅ Marketing ensures a constant flow of leads, rather than a boom-and-bust cycle.
✅ High-margin clients find you, rather than settling for lower-value projects.
2. The 3% Rule: Invest in Marketing for Higher Net Margins
One of the standout insights from Will Blunt’s episode is The 3% Rule—builders who invest at least 3% of their revenue into marketing see higher profitability and bigger margins.
❌ Many construction businesses underinvest in marketing, relying solely on referrals.
✅ Builders who consistently market attract premium clients willing to pay more.
✅ A well-funded marketing strategy helps scale business growth without relying on luck.
3. Not All Leads Are Created Equal—Attract the Right Clients
Marketing isn’t just about getting more leads—it’s about getting the right leads. When builders take control of their marketing, they can filter out low-quality clients and focus on projects that align with their expertise and profit goals.
✅ Strategic marketing helps position your business as a premium service provider.
✅ Quality marketing attracts clients who understand value, not just price.
✅ You work smarter, not harder, taking on better projects that align with your skills.
How to Build a Winning Marketing Strategy as a Builder
1. Create a Strong Online Presence
Your website is your digital storefront—keep it updated and professional.
Optimize your site for SEO so clients can find you online.
Showcase past projects, testimonials, and case studies to build trust.
2. Leverage Social Media & Content Marketing
Post consistently on platforms like LinkedIn, Instagram, and Facebook.
Share valuable content—before/after photos, construction tips, and project insights.
Engage with followers and respond to inquiries quickly.
3. Automate Lead Nurturing
Use a CRM built for builders, like BuilderComs, to track and follow up with leads.
Automate email campaigns to stay in touch with potential clients.
Segment your audience and provide personalized offers.
4. Invest in Paid Advertising
Facebook and Google Ads can drive targeted leads to your business.
Retarget visitors who’ve shown interest in your services.
Run local ad campaigns for high-intent buyers in your area.
5. Offer a Lead Magnet or Free Resource
Provide something valuable like a free consultation or a project planning guide.
APB’s Free Marketing Audit is a great example of a resource that builds trust and attracts serious clients.
How BuilderComs Helps Builders Grow
BuilderComs provides custom communication software and CRM solutions tailored for construction businesses. By integrating lead tracking, client communication, and project management, BuilderComs helps builders stay organized, follow up effectively, and convert more leads into profitable projects.
✅ Automated follow-ups to keep leads engaged.
✅ Seamless client communication to build trust and credibility.
✅ Project management tools to streamline workflows and boost efficiency.
Final Thoughts: Don't Leave Your Business Growth to Chance
Builders who embrace consistent marketing strategies position themselves for long-term success, better clients, and higher profit margins. Whether it’s leveraging digital marketing, investing in automation, or optimizing client communication, a solid strategy will keep your business ahead of the competition.
Want to take control of your marketing? Get a FREE Marketing Audit from APB and start improving your strategy today: Claim Your Free Marketing Audit
Ready to Improve Your Construction Business?
BuilderComs helps builders stay connected, streamline communication, and manage projects efficiently. Schedule a demo to see how it can work for you!
Watch the entire interview today!
Why Every Builder Needs a Marketing Plan: Insights from Will Blunt
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