top of page

Why Tech Keeps Failing the Trades and What We’re Doing About It

  • Writer: Ron Nussbaum
    Ron Nussbaum
  • Apr 11
  • 1 min read

Updated: May 5

The Tech that Misses the Mark

There’s no shortage of apps built for construction. Project management. Time clocks. Scheduling.


But here’s the truth: Most of it isn’t built for the people doing the actual work.

Field teams. Foremen. Crews on ladders, in dirt, dealing with noise, sweat, and language gaps.

They don’t want dashboards and data lakes. They want something that works, where they are, how they work.


3 Brutal Truths About Innovation in the Trades

1. Most contractors adopt tech to reduce risk, not increase productivity.

They’re playing defense. They want fewer lawsuits, not faster workflows. So adoption is slow, and transformation never happens.


2. The most valuable innovation ideas come from the field.

Not from offices. Not from whiteboards. But from the guy duct-taping a problem together just to finish the job.


3. Creating value is easy. Capturing it is not.

Plenty of tools promise savings. But if your crews won’t use it — or don’t trust it — the value dies before it ever touches the bottom line.


BuilderComs: The Client Communication Hub for Construction

Keep your clients updated, protect your time, and deliver better projects, all in one place.

Get Started Free, Start Communicating Smarter Today




Comments


bottom of page